Spending money on experiences is the new fave vs purchasing material objects. Most people today prefer going to art exhibits, doing extreme outdoor activities, and traveling to places—the things that allow them to create wonderful memories. It’s good news for travel and hospitality businesses, especially with online booking being prevalent now.
With the digital dependency of this generation’s travelers, travel and hospitality businesses should not miss out on connecting to them through digital channels like email. Email marketing can help to meet different businesses objectives for these businesses, such as boosting reservations, increasing loyalty and providing better customer support. However, there are rules to follow in making email marketing a driver of revenue. Read on for some email marketing tips for your travel and hospitality business.