A successful marketing campaign is not reliant on doing things in one way. If a company only knows one way of running a campaign, very soon, it will be eclipsed by all its competitors in the market that are doing the same thing. For a company to be sustainable for the long-term, it has to embrace Change, and focus on being Creative and Innovative.
This is especially so during and after the COVID-19 pandemic, where the norms of doing business have been eclipsed by various forms of social distancing and controls. Businesses should embrace innovative change in order to continuously grow in an uncertain and ever-changing world!
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