4-Step Communication Channel Selection Guide by CEB

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A simple 4-step guide and chart released by CEB analysis that help us to choose the most appropriate Communication Channel(s) to support our business objectives:

Step 1: Add channels into the mix as necessary, to reach specific audiences.

Step 2: Add and use different channels more frequently as they become more popular.

Step 3: Experiment with new channels to determine their effectiveness before starting to use them frequently.

Step 4: Evaluate your channel options and select the #channel mix that is most appropriate for your objective and target audience of the message.

Check it out — http://ow.ly/O3Pk30fCObM


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