A simple 4-step guide and chart released by CEB analysis that help us to choose the most appropriate Communication Channel(s) to support our business objectives:
Step 1: Add channels into the mix as necessary, to reach specific audiences.
Step 2: Add and use different channels more frequently as they become more popular.
Step 3: Experiment with new channels to determine their effectiveness before starting to use them frequently.
Step 4: Evaluate your channel options and select the #channel mix that is most appropriate for your objective and target audience of the message.
Check it out — http://ow.ly/O3Pk30fCObM